Louis Armstrong is the Founder and CEO of Killer Creamery, a tasty and ketogenic friendly line of ice cream. Killer Creamery was born after members of the keto community asked him to develop a delectable dessert that wouldn’t sacrifice their keto diet. Louis has a storied career in the food industry, with experience in development, manufacturing, and quality assurance. Louis has a degree in food science from the University of Idaho and a particular passion for dessert and the keto diet. Here’s a glimpse of what you’ll learn: How Louis Armstrong started Killer Creamery and the company’s evolution since its founding The strategies Louis leveraged to get into retail stores Production challenges in the formulation of ice cream and how Louis transitioned to co-packing his products The challenges associated with direct-to-consumer ice cream sales Louis explains how he initially distributed his products, his method for bootstrapping the business, and the way he raised more capital to scale the brand Louis talks about the production of ice cream sammies and how his brand's sales were impacted by the COVID-19 pandemic How Louis grows his team and the hiring challenges he faces Steve Cleere and Louis talk about the trials associated with selling frozen goods and acquiring data from third parties Louis shares his advice for fellow entrepreneurs In this episode… As people become more aware of the type of food they eat and the increased health risks associated with eating too much sugar, finding something to snack on that’s right for you is the ultimate goal. With the demand for healthier food on the world stage, keto friendly and gluten-free bites still aren’t as common as you think. To meet the demand for healthier treats, Louis Armstrong started producing an all-natural, keto friendly ice cream that is not only sugar-free, but gluten-free and made with MCT oil. He has overcome many challenges in the process, including raising capital, formulating his ice creams, and working with distributors. In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by Louis Armstrong, the Founder and CEO of Killer Creamery, to discuss the production, distribution, and hiring challenges Louis faced building his brand and how he handled them. They also talk about Killer Creamery's products and how the brand was affected by the COVID-19 pandemic. Stay tuned. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Amazon Music Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing Killer Creamery Killer Creamery on Instagram Killer Creamery Pints Killer Sammies Louis Armstrong on LinkedIn Trailhead Slack Albertsons WinCo Foods Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web!!! We're at Lucky #7 and you can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts – Thanks to Feedspot, Rise25 and our Production Team! Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands. Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.