Business
In this episode of 100xEntrepreneur Podcast, we take you through the journey of Ashwini Asokan, Founder & CEO, Mad Street Den. During the conversation, Ashwini shares how she built the processes for scale while building the team, delivering the best value prop to customers, and more.Listen to this podcast to learn about:00:59 - Serendipity, luck, or intent? What initiated her journey in the creative field of AI?03:11 - Influence of Carnegie Mellon University on her career05:16 - Initial days of Mad Street Den07:51 - Challenges while building an AI startup in India08:08 - Building Vue.ai after 3 years of deep-research11:42 - Essence of storytelling in positioning their offerings14:28 - Building the team to scale to $1 Mn ARR24:32 - Getting Sequoia India, Exfinity, GrowX, and FalconEdge on board27:41 - Building processes to reach from $1 Mn to $10 Mn ARR35:31 - Learnings/Advice to early-stage SaaS founders38:18 - Early-stage founders comparing their journey vs some other founders’46:19 - Has her “Why” behind starting Mad Street Den changed during her journey?