Miscellaneous
Robin Powell interviews Matt Halloran, a marketing consultant specialising in the financial advice and planning sector. The company he co-founded, Top Advisor Marketing, works with advisers across the US and Canada on their branding, content and social media. In this interview, Matt discusses the value of having a niche and producing content specifically aimed at that particular section of the market. He also stresses the importance of perseverance, and explains how many advice firms fail to build an audience because they give up far too soon.