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Interview With Jason Damata, Founder / CEO Of Fabric Media *Plus 6 Ways To Become An Optimist Jason Damata has spent more than 20 years on all sides of the media industry. He is the founder and CEO of Fabric Media, a media incubator and talent consortium focused on media strategies, marketing and business development for companies at the intersection of technology and entertainment. As the founder, he works closely with executives at TV networks, social networks and media companies to bring new experiences, insights and content strategies to market. Fabric Media is often outsourced marketing and business development arm of small and mid-sized media organizations—all of which are disrupting the way content is created, distributed, measured or monetized. Jason manages and co-owns TV[REV], a media analyst group comprised of veteran journalists and business executives who provide counsel, conduct workshops and issue white papers for investors, networks, agencies, and ecosystem players. Damata specializes in helping media, analytics, advertising and technology companies re-define a market. His marketing and strategy efforts have helped many innovative companies launch or be acquired. From TV platforms Watchwith (Comcast) and Clearleap (IBM) to social commerce companies MeNetwork (Spindle) and Epoxy (Vemba), Damata is in the business of helping media companies navigate and capitalize on change. He was acting CMO for Trendrr, the first company to quantify real-time social trends, until it was acquired by Twitter, and served as the CMO of bebo.com when it was the world's third largest social network. He was recognized on the 2015 Advertising Age 40 under 40 list and his work has earned Cannes Gold Lions for branded entertainment innovation.