Business
Today’s guest is Jen Spencer - Vice President of Sales and Marketing at SmartBug Media. Jen runs a series of weekly podcasts called “SmartBug on Tap” with thousands of listeners. Over her career, Jen has built demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations. Michael and Jen talk about: the role of the podcast in modern b2b, Jen’s experience in starting and growing a podcast, and what makes a good podcast great. Enjoy listening!