Interview with Kathryn Aragon Head of Content at Sales Hacker

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Belkins Growth Podcast

Business


Welcome to Belkins’ Growth Podcast hosted by Michael Maksimov, Co-founder and Managing Partner at Belkins.  Today’s guest is Kathryn Aragon, Head of Content for SalesHacker, a leading sales community with over 200 thousand monthly readers. Michael and Katherine talk about: The role of content strategy in modern business-to-business organizations and the difference between content strategy and simply posting a blog.  Enjoy listening!