Is engagement dead? What should brands optimise for on Facebook?

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Carve - Decode

Business


This week on Decode we're discussing the rise and fall of vanity metrics in social ("we must get 100k followers!"), and exploring whether social engagement is still relevant. We start the discussion by referencing a report from Facebook called "Building Your Brand on Facebook". This episode features our Analytics Lead, Matt, and our Account Director, Jonny, as well as our host, Jon.