Business
Programmatic advertising is under more pressure than ever before, with consumers increasingly demanding control of their data – and the big global players increasingly delivering it to them. From Sign In with Apple, major changes to cookies from every major web-browser; and GDPR to the ACCC’s final report into the Digital Platforms Inquiry, the online world we inhabit is being shaken up from top to bottom.Join our guests Paul McIntyre, Executive Editor at Mi-3 Group and Lori Susko, Managing Partner, PR & Social at 303MullenLowe and our host Shane Allison, founder and CEO at Public Address, as they discuss the opportunities for PR agencies in a post-programmatic world, are Australia’s anonymous comment sections a blessing or a curse, and is it appropriate for BWS, one of the largest liquor retailers in Australia to back Dry July, or is this just more cynical marketing?Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.