DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.

Marketing Swipe File

Is The Traditional Marketing Funnel Dead?

Welcome to the Marketing Swipe File with Dave Gerhardt!This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today. Every great marketer has a swipe file. This podcast can be yours.

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Marketing Swipe File