Business
If you want to get to know about the importance of employer branding at different scales of a business and how to start implementing it well, listen to this podcast episode. Maks talks with Adrian Martinez, CMO & Co-founder of HR Embassy to find out what areas of employer branding are most frequently neglected by employers and how does that affect their success. Adrian also shares his insights on why contemporary recruiters need to have some marketing skills to run successful recruitment campaigns and why a career page can be a better place to direct traffic instead of job boards.