Business
ParkMan is a small scale start-up that developed a mobile app helping drivers to find a parking space and pay for it on the spot. In today’s episode, ParkMan’s HR manager Katriina Lahti tells Maks about the challenges the HR teams must face in small companies like ParkMan, as compared to big companies. She enumerates the qualities of candidates that start-ups are looking for and shares her insights about the role of Employer Branding and EVP in the context of smaller companies. She also reveals what they do to attract talents and how they keep them engaged.