Jamie Kern Lima: The Daring Story of Billion-Dollar IT Cosmetics

Jamie Kern Lima: The Daring Story of Billion-Dollar IT Cosme...

The Forbes Interview

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Jamie Kern Lima sold her company, IT Cosmetics, to L'Oreal in late 2016 for $1.2 billion, and became the first woman CEO in L'Oreal's history. Kern Lima started out with no previous business experience. No matter — she embraced her scrappy and disciplined nature and operated on little money, resolved to solve her own skincare problems and those of others. She went on to upend the cosmetic industry by making unprecedented marketing ch...

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Jamie Kern Lima sold her company, IT Cosmetics, to L'Oreal in late 2016 for $1.2 billion, and became the first woman CEO in L'Oreal's history. Kern Lima started out with no previous business experience. No matter — she embraced her scrappy and disciplined nature and operated on little money, resolved to solve her own skincare problems and those of others. She went on to upend the cosmetic industry by making unprecedented marketing ch...

Read More