Business
Jamie Kern Lima sold her company, IT Cosmetics, to L'Oreal in late 2016 for $1.2 billion, and became the first woman CEO in L'Oreal's history. Kern Lima started out with no previous business experience. No matter — she embraced her scrappy and disciplined nature and operated on little money, resolved to solve her own skincare problems and those of others. She went on to upend the cosmetic industry by making unprecedented marketing choices and never letting “no” lead her to doubt her commitment to bringing IT Cosmetics to life.