Business
Janna Moats opened Willows Boutique in Vancouver, Washington in 1997 and the store has evolved from selling mostly bed and bath linens to apparel and accessories over the years. In 2019, Moats added a webstore. In this episode, she tells Becky Tyre what she wishes she knew when she started that process and also explains how the word "belong" fits into her customer service training and how that training works hand in hand with the store's merchandising and decor to provide a welcoming, boutique experience normally expected at more high-end retail shops. Get ready to take some notes as another retailer shares their knowledge in the podcast that is for and about independent retailers!