Business
During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of not aligning sales and marketing under the same department and didn’t hold back when talking about the need for delivering relevant content experiences to buyers. “Every marketer in the world tells themselves the same lie: that our audience is just too busy. They’re too busy to read the blog, they’re too busy to tune into the webinar, they’re too busy to watch the video, they’re too busy to come to the conferences,” said Baer. “It’s not true. It’s not about time. When a prospect tells you that they are ‘too busy,’ what they really mean — but will not say — is that what you have offered them is not relevant enough.”