Business
What made Jean go off on her own? (0:54) Jean felt like she could do a better job working with the client rather than working for an employer and working indirectly with the client She wanted flexibility and the freedom of her own schedule Does Jean come from agencies or client side? (1:46) She worked for a number of agencies before she started her own business, which is why she started an agency. Jean has expanded a lot more into other parts of digital marketing beyond just agency-style services. She worked for a couple of companies before she went on her own for about six years. Jean has been doing digital marketing for a total of about twelve years. The last five and a half years she has been doing her own transition. What kind of agency is GinBall? (3:35) Ginball works mainly with e-commerce clients and digital course creators. Their main type of services are direct response, they don’t really do branding but just direct response marketing and social media Everything from identifying your ideal target market to creating a communication strategy to creating a content strategy, and then disseminating that across your website, your social media outlets, and channels. They also do online advertising for Facebook, Instagram and Google Adwords Jeans’ videos (15:16) Clients say they don’t have time to create video content. Having one piece of content that can be repurposed into many different ways, and platforms is a great idea. You can create four videos in one afternoon. One video for each week of the month and just have your team repurpose it and create different content out of it and then put it on many different channels. More about Jeans’ courses. (18:07) A course on technology and tools within your business to help you stay productive and help you increase revenue, it’s called Tech Up Your Business. Another course about marketing for your Amazon book to make it a bestseller. This is the strategy Jean uses. Rolling out a course about digital marketing. What are Jean’s plans for when she has her courses running? (19:25) She will keep the courses rolling because there is always new strategies, technologies, and platforms that need to be reviewed. One complaint from business owners she gets all the time is that digital marketing is complex. She is looking at getting on boards for nonprofits. She feels like she had a lot of opportunities in the past to grow her skill set when it comes to being on the board of an organization. She wrote and published a book and is in the process of another book The name of Jeans’ book and if it can be found on Amazon? (27:25) It can be found on Amazon. It’s in paperback or on Kindle. The name of the book is when new customers how to attract, connect, and converting more prospects into customers in 60 days, using digital marketing.