Education
Jeffrey Hollender is Co-Founder of Seventh Generation, The American Business Council, & Hollender Sustainable Brands. Jeffrey went from dropping out of college and selling skill classes like the “art of flirting” or “how to marry money” to building one of the most successful sustainable product brands in the world, Seventh Generation, which sold to Unilever in 2016 for over $600 Million. Their line of over 100 products is distributed in most leading retailers including: Target, Whole Foods, Kroger, Safeway and Amazon. And for the last 30 years, from its humble beginnings as mail order catalog till now, the brand has been focused on nurturing the health of the next 7 generations.But after being ousted by his own company in 2010, he took his idea of doing good to a whole another level becoming a leading authority on corporate responsibility, sustainability and social equity. He created a coalition of over 250,000 businesses called the American Sustainable Business Council which drives progressive public policy. In 2013, with his wife and daughter, he created Hollender Sustainable Brands, which started Sustain, Sustain Natural, a new brand of female-focused, all natural sexual wellness products that sold. The company has rapidly grown and was acquired by Grove Collective in 2019.Full show notes and worksheets can be found here: evolvethe.world/episodes/jeffrey-hollenderWhat You Will Learn In This Episode:What Jeffrey's first business was after dropping out of collegeThe first business Jeffrey sold to Time WarnerWhy Jeffrey's guilt ended up leading him to Seventh GenerationHow Seventh Generation started from a failing mail order catalogueHow Seventh Generation got it's first customersThe troubles in Jeffrey and Alan Newman's co-founder relationshipWhether it is right for you to have a co-founderThe absolute must haves before entering into a co-founder relationshipHow Jeffrey made a key decision to cut 80% of Seventh Generations revenue sourceWhy educating your customers can have positive effectsHow to create company cultureHow Jeffrey took being fired from Seventh Generation and what he learnedHow Jeffrey practices the art of reflectionWhy businesses need to do good rather than less badHow Jeffrey got into the condom business and built Sustain NaturalsWhy to be truly sustainable we need to implement a whole systems approachHow Jeffrey navigated selling three companiesThe most important lessons he teaches social entrepreneursHow to fuel innovation in your startupHow we can solve major global issuesIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!