Business
How would you fancy attending a Jennifer Lopez concert, dancing along with the rest of the crowd and even releasing a dove when she sings a love song? You could even control the laser light show. Well now you can, or at least, a virtual, digital avatar version of you can. It’s all part of Snapchat’s new promotion to promote J-Lo’s latest film, ‘Marry Me’. Check it out for yourself at marrymevirtualconcert.com - this is a glimpse into what we mean by ‘the metaverse’ and while there’s no doubt experiences like this will cause some interest I think people will quickly tire of them. There’s a fascinating report out into the world’s digital habits. The Digital Trends 2022 study from WeAreSocial.com shows 12 and a half trillion hours were spent online each year with big increases in social media use, particularly for YouTube, Instagram and TikTok. The report also found running adverts on social media is becoming significantly more expensive. Although Facebook remains the platform with the greatest number of users, YouTube enjoys the greatest amount of time. With the world’s population just short of 8 billion, just over 4.9 billion are connected to the internet, with that number growing every year. And 4.6 billion using some form of social networking platform. You can see the full data which also looks at the type of content we consume on the internet at wearesocial.com And you can still vote in this year’s BRIT Awards which take place on Tuesday - check @Brits for more.