Business
In this podcast episode we discuss evergreen SEO strategies with Phil Singleton, a web designer, SEO expert, and an award winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City.In 2016, Phil, and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC, Entrepreneur and Search Engine Journal, and on many other industry websites. Topics discussed during this podcast episode include; The biggest SEO mistakes businesses make Must-do on page and off page SEO strategies What to look for in an SEO company And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: (Note: All links open in a new tab) SEOforGrowth.com KCWebDesigner.com - Phil's web design and SEO company Google's Search Engine Optimization Starter Guide Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:45 - What influences did you have when you were growing up that lead you to where you are today? 3:30 - Left the corporate world to live in Taiwan 6:10 - Got his MBA in the U.S. 6:30 - How Phil started with SEO 10:15 - SEO for Growth 11:15 - Where does SEO start? Are domain names important? 12:00 - How important is keyword research today 13:15 - Your website is a marketing platform 14:30 - Recommended keyword research tools 16:10 - The importance of Google Analytics 17:45 - Google Search Console 18:20 - Are keywords in domain names still importance today? 20:30 - Expired domain names 21:10 - Is Wordpress the best CMS to use? 23:45 - Legal pages 26:00 - Google's Search Engine Optimization Starter Guide pdf 27:10 - Yoast SEO Wordpress plugin 28:00 - Why embedding videos on your website skyrockets your SEO rankings 30:00 - Backlinks 31:45 - Phil's final thoughts Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...