Business
In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' can help big brands grow.Show notes:https://www.burnsgroupnyc.com/The value of strategy for startupsWhat startups value brand strategyBrandinformers by Burns Group: https://www.burnsgroupnyc.com/covidbrandinformersinsightsResearch and understanding the categoryWhat can big brands learn from startups? The beginners mind.If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.