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This episode is devoted to educating consumers. Learn how to differentiate your product from the rest on this episode of Tell Me Something Good About Retail. -----Key LinksJoe Gaither LinkedInJohn Gaither LinkedInFeetures Website Field Agent: https://www.fieldagent.net/-----Educating the CustomerExperiencing the product is the first step in marketing. How to Differentiate Your Product from the Rest Selling customers on the benefit of the socks otherwise you’re doing the customer a disservice. Sock vs. Shoe Ratio Selling the product to make “add ons” even more comfortable. More details at: https://www.retaildoc.com/podcast/315joe-and-john-gaither-on-differentiating-your-product Signup for our weekly newsletter here https://www.retaildoc.com/newsletter-signup-old Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.