At this year's Texas Brewers Guild annual meeting, held just before the shutdowns, Adam met John Holler, of Holler Brewing in Houston, TX. John and his wife Kathryn's journey to starting a brewery echoes our own origin story. Adam and John also discuss the unique challenges of being a brewery in Texas, which existed even before the pandemic arrived.

Reuben's Sightglass

John Holler, Holler Brewing

Reuben's Sightglass is an insight into the people who live their craft - those who are on the cutting edge. Led by Adam Robbings, Co-Founder and Brewmaster, and Matt Lutton, Marketing Manager, of Reuben's Brews in Seattle, WA, we go on a journey to understand what makes someone's craft better than just good. Because good isn't good enough. We will speak to people from within the world of beer and outside - unbound by industry, actively seeking insight from people we respect across a wide variety of backgrounds. All craft can learn from all craft. We aim to understand the key elements of art in excellence - what drives people, what excites them, as well as understanding and appreciating their struggles on their journeys. We will provide a sightglass into this world.

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Reuben's Sightglass