Business
Digital Ad Market Update: 8/20 - 8/26 2021Joe, Matt, and Jack are in the studio for this special themed episode about music and the marketing going on behind the scenes that push songs to the top charts. You won't want to miss this episode! Hear it all in 46 minutes or less.Synopsis:John Mayor takes on the Mandela effect with his latest album Sob Rock, and we dive into its 80s themed marketing campaign that makes us all feel nostalgia. From here, we talk about Lil Nas X and the effects of a marketing campaign on the overall listening experience. Later, we talk about BTS, Rob Thomas & Santana, and how a properly planned marketing campaign or the lack thereof can make or break a song's release. In the end, we discuss the steps that an artist should take to reach the top charts. Looking for more information on marketing in the music industry. Hit us up!