Business
If your eCommerce venture is doing well as a side hustle, but you haven’t been able to scale up and take your sales numbers to the next level, mastering the sales funnel may be the solution. In 2014, Julie Stoian was divorced and in debt. With three children to support and a fourth on the way, she was struggling to make ends meet and making only $20K. But Julie saw an opportunity in the world of digital marketing, and by 2016 she was making $325K. Last year, she earned a cool $1.3M. Now Julie serves as an online business strategist with expertise in online marketing. She works with Russell Brunson, the CEO of ClickFunnels, teaching the masses how to leverage sales funnels to build a loyal customer-base and change the world. She joins me to share her dramatic story, explaining how she became a mompreneur in order to build financial security for her family. Julie walks us through the principles of digital marketing, discussing the human psychology around why people buy and how to build a compelling character that consumers trust. She addresses the process of developing a sales funnel around an offer—to turn a cold lead into a loyal customer. Listen in for Julie’s insight on attaching yourself to a result and an audience (rather than a particular product) to enjoy long-term success as an eCommerce entrepreneur!