Business
Jon Miller is the CEO and co-founder of Engagio, a B2B marketing engagement platform that empowers revenue teams to combine the best of lead and account-based marketing to win new business and drive account growth. He has a physics degree from Harvard and an MBA from Stanford and has been a B2B thought leader for over 15 years. In this episode, Jon shares how he knew it was the right time to leave Marketo, what B2B marketing will look like in 2025, and why his mom is one of his greatest role models! Key Takeaways: [2:00] Why does Jon do what he does? [7:55] Jon became an entrepreneur by accident. He started his company when his wife was pregnant and he still had a mortgage. [11:35] Why did Jon feel like it was the right time to start Engagio? [16:30] Jon loves to teach and comes from a long line of teachers. He enjoys being able to teach a concept really clearly. [18:35] Marketing is evolving, and account-based marketing is no different. The value of account-based marketing is becoming real as more marketers understand the value. [21:20] In order to be successful in account-based marketing, you have to include user personalization into it. [24:00] What are some of the best ways the CMO and VP of sales can work together and become aligned? [27:20] Jon shares his thoughts on where marketing is headed in the next five-plus years. [32:55] How will marketing be affected by the ups and downs of our economy? [36:55] It is known that Jon is an incredibly collaborative leader, but what does that look like on the ground? [41:30] One of Jon’s biggest role models is his mom. [45:00] What are some of the differences in attending Harvard vs. Stanford? [47:05] What kind of legacy does Jon wish to leave behind? Mentioned in This Episode: Jonmiller.com Jon on LinkedIn Engagio.com Marketo.com The One to One Future, by Don Peppers and Martha Rogers