The Cambridge Satchel Co. was born from a passion for excellence. When Julie and her mum Freda started the company at their kitchen table in Cambridge, they had one goal – to make enough money to provide Julie’s children with an excellent education and a brighter future. Their pursuit of excellence underpins everything they do, as they remain committed to making exceptionally good quality bags that last a lifetime. Bags that can carry a lifetime of learning – of curiosity, creativity and adventure. It’s why they thrive in Cambridge, a city rich in history and culture, but nevertheless ever looking forward, shaping change and driving progress. A beautiful blend of old and new, that’s Cambridge, and it’s in their DNA. In all the brand's bags you’ll find a taste of tradition, brought back to life with style, finesse and fun. Behind every design lies a story waiting to be told. Behind every bag, a story waiting to be written. In 2008 Julie Deane CBE started the company from her kitchen table with just £600 and now the brand is a handmade-in-Britain worldwide phenomenon employing more than 140 people and selling to over 120 countries. In this episode of the MenswearStyle Podcast we interview Julie Deane, Founder of The Cambridge Satchel Co. about the founding story of the Made in Britain handcrafted leather bags brand. It was at New York Fashion Week when they got a first big break when bloggers were seen at the fashion shows with florescent satchels and The New York Times covered the brand in a story. Our host Peter Brooker and Julie talk about doing things differently to gain brand awareness, when your manufacturer copies your product, taking manufacturing in-house, being the focus of a Google advert, sustainability, and the joys of punting.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.