Junger Mittelstand: Benjamin Knöfler

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Making the New

Business


If you have been listening to this podcast, you probably realized by now that it is very hard to talk about innovation without talking about entrepreneurship. So in this episode, we are trying to find out how entrepreneurial Germany is. Unfortunately, according to our guest, the situation is not the most encouraging. Benjamin Knöfler is secretary general of the Junger Mittelstand, an organization that represents a new generation of leaders at small and medium size companies. He explains why young people in Germany don’t seem to have the right incentives to start new businesses and what could be done to change that.    This podcast is an initiative from Coaeva, a business design agency in Berlin. If you want to know more about us, please check our website: www.coaeva.de.