Business
Without a doubt, one of the biggest trends in the food & beverage industry during 2019 was hard seltzers. Whether you were at a bar, a sporting event, a concert, or a friend's BBQ, it was nearly impossible to miss these incredibly trendy drinks. But the most intriguing thing about this trend wasn't necessarily the low-ABV carbonated beverages itself, but rather how brands like White Claw utilized social media and the power of peer influence to boost sales. This week, on Just a Taste, we spoke with Lillianna Byington, Associate Editor at Industry Dive, to discuss why hard seltzers were incredibly popular this year, and what's next for the industry now that more brands have entered the market.