Keep Digital Customers Engaged Through Physical Spaces - Where We Buy #161

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Where We Buy: Retail Real Estate with James Cook

Business


As the pandemic continues, retailers have leaned ever further into eCommerce and digital marketing. Kristen LaFrance, Head of Resilient Retail at Shopify talks about how Outdoor Voices, Beard Brand and other digital native brands have used physical spaces as platforms for digital marketing.  James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.