Matthew McCabe, professional watch connoisseur of Tourbillon001, shares his history as a watch connoisseur and recent shifts to keep track of in the watch industry.

BROWN on BRAND

Keeping A Watchful Eye

Maintaining brand consistency has never been harder. The internet, and especially social media, has simpliﬁed the process of publishing content and lowered the cost of entry. While great for the brand owners in terms of broader, more democratized ampliﬁcation, it also means greater risk of oﬀ-brand content. Host, Matthew Brown is the CEO and President of ThumbStopper, a social media marketing tool that helps manufacturers control how their brand appears on the pages of their partner dealers, retailers and franchisees.

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BROWN on BRAND