Business
Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena talks with Kim Palmer, founder of Clementine.Amidst a sudden onset of panic attacks at work, Kim Palmer discovered the power of hypnotherapy as a game changer for staying calm. As a passive option for busy brains, hypnotherapy provides a relaxed and accessible way to find calm and change habits.Realising that she could help women worldwide, Kim achieved her long-held dream of building a business and launched Clementine in 2017, a hypnotherapy app to help achieve calm moments throughout the day. After huge initial success, growth plateaued and Kim decided it was time to fundraise. Daunted by pitching, Kim set her own rules and approached pitches as conversations with the goal to find a good fit.What happened next was a huge call for any founder. This masterful manoeuvre has freed Kim up to use her strategic skills to stay ahead of what’s happening and get creative about the next phases of the business.In this episode you’ll discover:· The resonance of building a product out of life experience · Playing to your strengths and knowing when to engage help· Taking charge of your pitchFor the full video interview, go to https://www.enterthearena.co.uk/e45-kim-palmer-clementine-knowing-when-to-bring-in-expert-help