Business
The best way to understand another company’s customer journey is to go through it yourself.I recently had to return a package I received from Amazon. But it turns out sometimes even the most seemingly mundane tasks can become a memorable experience. At least for business geeks such as myself.Apparently, you can return stuff from Amazon without paying for shipping, but only if you send it through Kohl’s. And just by taking that little extra step, I witnessed an incredibly powerful business deal. First-hand, from the perspective of the consumer.Even as I was going through the process, I immediately recognized the benefits for everyone - customers included.Whenever I encounter this kind of strategic thinking, it truly makes me smile. After all, it’s one of the main reasons I love business so much. And biz dev deals such as this one helped me get to where I am today.So for this week’s episode, I will reverse engineer this Kohl’s-Amazon partnership and share a simple 4-step framework for creating fantastic biz dev deals.I hope you enjoy it!Key Takeaways:- What I went through trying to return a package to Amazon (1:02)- How Kohl’s managed to upsell me (3:54)- Reverse engineering the Kohl’s-Amazon deal (6:23)- What makes this an excellent deal for Kohl’s? (8:05)- How to track customer behavior offline (10:14)- The 4 steps to an incredible biz dev deal (13:13)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer