Business
Welcome to the Euro Digital Partners Marketing Insights podcast. This is the fifth in a series of podcasts about Lead Generation. First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Key will be good on the phone, so a little charm and charisma will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs So, with that in mind, let us continue with the Euro Digital Partners series on Lead Generation and in this fifth part, we will discuss referrals and sharing content with the aim of developing leads. It turns out, everyone knows someone. Look at your Facebook and LinkedIn friends list, or even just your address book. Between the 3, I count several thousand names. You might have similar numbers in your lists. Most of the time though, you are not going to be in close contact with them. In fact, you might even be looking for an excuse to reach out to them and say hello, and that is where referrals come into play. It is useful to obtain customer referrals because everyone knows someone. It is called the circle of friends, or degrees of separation effect, on social media. Take that few thousand names mentioned earlier and extrapolate it to the 3rddegree, and you could be talking about circles of friends that number into the six digits. There are probably a few people in there that are interested to hear about what you are selling. A word to the wise: do not forget about your existing clients. Leads generated through customer referrals are often the highest quality. Always be asking for referrals. Even if someone is not in need of marketing services (who isn’t?), they will probably know someone who is. If needed, incentivizethem to introduce you. You often see this in corporate hiring where the company will pay their employees if the employee brings in a new worker. It saves the company money, and brings extra income to the employee, who could probably make use of a few thousand dollars. Remember that referrals lead generation is all about people helping people! Sharing referrals leads us to the tenth recommendation in this lead generation series, which is to share valuable content! It probably seems obvious now that you have heard it, but at Euro Digital Partners, we have produced loads of valuable content from podcasts to articles and videos for our business developers to share with leads. You can use this content as lures as mentioned in a previous podcast, or just try a shotgun approach and throw as much content all over the web as you like. Both can work. And if you are in marketing in some capacity, feel free to look at our various Euro Digital Partners Marketing Insights posts, and share them on LinkedIn, Facebook, Google, Twitter, Pinterest, and with prospective clients on any other forums you think could work. Remember that the more you share, the more thankful people will be and want to return your generosity. The web thrives on sharing after all! A final tip before we close this series is to get involved in associations. Not only does association involvement engage you with people interested in your services, but well-run associations will have staff in charge of networking their various members together, making your work easier. Some even have low or free introductory rates for you to try them out. In the United States, for example, you can easily find local Chambers of Commerce and Small Business Associations, which can be useful for meeting firms that are ready to make buying decisions. So that is the fifth part of the Euro Digital Partners series on Lead Generation. If you enjoyed this section about referral sourcing and sharing, be sure to take our advice and share the content. Do you have other great techniques you use for lead generation? Let us know, and we will add it to a future follow-up. Please, Tweet about us on Twitter (we are at EUDigitalP), Like us on Facebook, and follow us on LinkedIn. Subscribe to the podcast on Podomatic, or your preferred purveyor of fine podcasts, and mind our YouTube channelfor some interesting video demonstrations. If you have comments or suggestions, email us at info_@_eurodigitalpartners.com. Better yet, leave us a review on iTunes. We would really love to hear from you and your 5-star ratings and insightful comments bring us a wider audience and help to motivate future episodes. Find more insights from us online at https://www.eurodigitalpartners.com/insights Finally, do checkout SEMrush. If you have not before, head to http://beatyourcompetition.onlineand get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.