Learning & Innovating for Customers with Michelle Brigman

Share:

Listens: 0

Shift

Business


In this episode, we are joined by Michelle Brigman, Director of Customer Experience at 7-Eleven. Michelle shares how, in the face of the global pandemic, 7-Eleven quickly shifted to ensure their over 68,000 store owners and franchisees could continue to meet their customers’ needs. She also provides insight into 7-Eleven’s COVID19 Command Center and how they use this to rapidly collect and respond to insights gained from all parts of their business. She discusses their digital transformation journey using Lean Innovation techniques. Michelle also explains how she is encouraging her team to bring their “whole self” to work and balance competing priorities (along with a few insights into fried pies, frogs, and the gift of time).