Sports
It's a crazy competitive market for fly fishing equipment - rods, reels, lines, fly tying materials - the margins are tiny and the market is crowded with big box retailers who can survive on razor thin margins. So how does a small, Maine-based company survive, and even thrive? By offering superior service, deep product knowledge, and a huge appreciation for its customers. Listen in as we hear from Ben Freeman, owner of Trident Fly Fishing, as he tells us how he launched the store, and how he keeps it afloat day in and day out.