Lensa Mekonnen: Ethiopia's Tourism Revival | My Ethiopia

Lensa Mekonnen: Ethiopia's Tourism Revival | My Ethiopia

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"My Ethiopia is our long-lasting traditions and cultures. My Ethiopia is our family-centred lifestyle. My Ethiopia is our authenticity," says Lensa Mekonnen, the CEO of state-owned Tourism Ethiopia. Since coming to power in April 2018, Prime Minister Abiy Ahmed has appointed women to 50 percent of his cabinet posts and promised unprecedented political and socioeconomic reforms. Lensa is finishing up her last few weeks on the job, and she is deter...Read More
"My Ethiopia is our long-lasting traditions and cultures. My Ethiopia is our family-centre...Read More