Chengyi Lin is a professor of strategy at INSEAD, one of the world's leading business school's. In this episode, Professor Lin offers a number of great lessons for business leaders as he outlines some of strategies and ideas used by Chinese eCommerce giants like AliBaba in response to Covid-19.

Anstice aCast - Candid Conversations on Modern Marketing

Lessons in Business Strategy from Chinese eCommerce Giants with Chengyi Lin

Welcome to the A-Cast! Join us for candid discussions with industry leaders that lift the curtain on what it takes to achieve success, and what they wish every client knew or understood about modern Public Relations, Digital and Social Mastery, Content that Converts, Insights and Research, Customer Influence, Customer Experience (CX / UX), and more.

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Anstice aCast - Candid Conversations on Modern Marketing