Business
Charlotte Williams is the founder of SevenSix Agency, a diversity focused influencer marketing agency that she founded out of a need she saw in the industry. She is also the host of The Sustainably Influenced podcast, a show focused on conscious, responsible living and how we as individuals can do our part to make a difference. In this episode, Charlotte discusses her experience in the influencer space and how and why she founded her agency. We shed light on the realities of inequality and the lack of diversity in the influencer space, how we as influencers and bloggers - no matter the size of our audiences - can do our part to make this space more inclusive and encourage brands to do better. We talk about how companies can make their marketing efforts and leadership teams more inclusive, and why doing so is not just better for consumers, but for them as a business. [4:36] Who is Charlotte Williams? [9:14] What is SevenSix Agency? [11:31] The pay gap in the influencer industry [17:19] How to find confidence and know your worth [21:14] How should influencers change the way they work with brands? [27:28] Holding brand accountable to be more inclusive [29:56] How can you do your part to stop racial discrimination? [35:30] How can PR professionals make their campaigns more inclusive? [42:04] How to connect with Charlotte To connect with Charlotte Williams: Charlotte's IG: https://www.instagram.com/charlottesevensix/ SevenSix Influencer Network: https://sevensixagency.com/influencer-network/ Sustainably Influenced podcast: https://podcasts.apple.com/us/podcast/sustainably-influenced/id1495260552 8 Steps to Take to Make the Influencer Industry More Anti-Racist: https://christinagalbato.com/influencer-industry-more-antiracist/ To connect with me, Christina Galbato: Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/