Business
Hey, how big is your list? Nelly here, Build Your Army podcast episode number 9? Yes. Episode 9. In this episode, we are talking about list size. And yes, in this case, size does matter. In the last episode, we talked about owning your platform. And not relying on just social media outlets to extend your brand, but to redirect them to a website owned by yourself or a sales funnel owned by yourself and not owned by anybody else. In this podcast, we are talking about capturing your potential customers into an email service provider, an email list so that you can build on that, grow it. And any time you have a special offer, you can mail it out to your fan base, your Army, for example, and sell them your offer. So, the bigger your list, the bigger the potential is for your income per month. In the last episode, we talked about how you absolutely need a list to be in business, but before that, you need to own your platform. So, now that we own our platform and created our platform on our own domain, we're going to build an email list. And this is a list of people that have visited your website that you have now captured into a database that you can market to repeatedly. There are numerous service providers that offer pop-ups. And they will capture your potential customer’s information when they enter their information into your system. And I personally use Drip. So, I'll put that link in the show notes. But there are a few service providers. AWeber was the one I started off with. I have fooled around with Mailchimp. And I like Drip a lot because it allows me to tag my different users and track their behavior. And so I can customize messaging to them based on how they behave on my list. When people talk about lists, they're referring to your list of emails of people that have subscribed to your messaging. And the bigger that list, the bigger the potential for your monthly income, or your revenue whenever you put out an offer. It essentially becomes the value of your business. Big corporations when they buy other companies, they can create that software. They can replicate the same software that tech companies have been able to create. What they cannot create or recreate is the users. So, when a company like WhatsApp sells for billions of dollars, or Instagram sells to Facebook, it's because Facebook can create or replicate a social media site that acts and looks like it, like Instagram or WhatsApp, but it already has the built-in users. And that's where the value is. In your email list, the bigger the list, the bigger the value of your company because when you send out an email, you can create income on the spot. As long as you know how to write an email effectively that converts into sales. If you're talking about exit strategies, for example, and you wanted to sell your business, the bigger your list, probably the bigger that you can sell your company for. We're building our army of email followers. We're building our army against our alarm clock and our 9:00 to 5:00 jobs. And we're building our army of multiple revenue streams. Head on over to buildyourarmy.com and claim a free workbook that I have written, and purchased for you on your behalf. You just have to go over there to that website, and claim your copy, and tell me where to ship it. And I only ask you to help me pay for shipping. Thank you very much. Enjoy your life. Keep building. And love you long time. Download The Cheat Sheet Subscribe to receive today's podcast cheat sheet. First Name Email Download