Education
Use multiple, representative samples of screened participantsMultiple groups allow generalization and greater confidence in patternsObjective, behavioral scientist moderates focus groupConducted in from the comfort of participant’s homeSimulates live discussion among participantsExamine how individuals affect others’ expression of emotions and verbal responsesRecords each participant’s facial expressions for offline analysisRecords text of each participant’s speech for offline analysisMultiple channels of dataSurvey responsesFacial expressions of emotionLinguistic analysis of speech to reveal more dimensions of personalityLearn more about live focus groups.