Business
This time we’re turning the lens inwards. James Lush overcomes his discomfort at being interviewed and tells his own story as the founder of Lush - The Content Agency and how his childhood curiosity gene has driven a forever passion of story-extracting. Having conducted 25,000 interviews throughout his career in media and broadcasting, Lush speaks about the best stories he’s uncovered and how they’re able to offer something different rather than just contributing to the banal noise that’s already out there. Sure, a lot of people live rich lives but only a handful learn to tell their story in a way that makes others feel something. Because, as James puts it, if we don’t feel, we won’t act.