Business
Following on from episode 3 where we looked at financial sustainability of events lets dig deeper into one of the core funding sources for all events – sponsorship and grant funding.We love it and we hate it right?! In this episode, Linda shares about• How you can be more efficient and effective in attracting funding support for your event• Systems and processes to use in securing sponsorship and grant funding• Practical tips to get better at securing the right partnerships for your eventHighlights:1:23 Getting clear on what you need and want sponsorship and grant funding for3:02 Identifying your perfect sponsor match3:39 What your event can offer sponsors4:24 What sponsors want to achieve5:20 Your sponsorship tracker spreadsheet5:38 Pitching6:16 Making an initial contact and researching (never pitch cold!)7:41 10 tips for applying for grants9:37 Grant Opportunities toolkit10:08 Pitching process10:52 Servicing your sponsorship agreement12:07 Over deliver where you can12:18 6 tips for sponsorship partnerships14:18 Renewing sponsorship agreements is far easier than developing new ones