Business
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual feeling on this side of the club world, as marketing trends continue to evolve at a much faster pace than most can keep up with. But before you feel overwhelmed by the thought of adding more hiccups to your current marketing plan, keep in mind that there's one thing that will always remain the same when it comes to marketing — the story behind your club. And there’s no better way to showcase your story than through video. The ways we consume video have changed tremendously over the past decade with the rise of hosting sites like YouTube, social media and other digital platforms, which means the power of video as a marketing tool has grown exponentially. This is a trend this week's Crushing Club Marketing guest Jason Hsaio predicted when he started the web-based video creation service Animoto roughly 10 years ago.