Marco Gui – Attracted but unsatisfied: The effects of arousing content on television consumption choices
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A colloquium presentation focusing on viewer enjoyment of arousing television content. When presented with arousing television content viewers watch more. But later they report less satisfaction for that viewing.
Communication Research Podcast
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A colloquium presentation focusing on viewer enjoyment of arousing television content. When presented with arousing television content viewers watch more. But later they report less satisfaction for that viewing.