Marketing And Public Relations for Accounting Professionals

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Sales Tax & More

Business


Marketing and public relations, contrary to what most people think, go hand in hand in pushing a business or practice forward. And according to Scott Cytron, making these two work seamlessly together to establish your brand is very important -- even for accounting professionals. Scott Cytron is the President of Cytron and Company, a firm that helps professionals and B2B/B2C companies with their PR, marketing, and communications strategies to help them bring their business to the next level. In this episode of Sales Tax and More, co-hosts Michael and Ellie interview Scott about why PR and marketing is important for accountants, how his company can help them in reaching out to potential clients, and the three things that they encourage accounting professionals to do the moment they walk through his door. Stay tuned.