Marketing, Cash Flow & Women in Business, with Anni Wilhelmi

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Retail Capital - Roll with the Punches

Business


Our guest for today is Anni Wilhelmi, founder of CrossRoads Co and Head of the Women Presidents' Organisation South Africa. Anni is passionate about entrepreneurship and empowering business leaders. Her South African WPO members contribute R9 million to the annual South African economy. Anni talks about how marketing is muscle, not fact. She stresses that entrepreneurs protect cash flow in the tough times.