Marketing: Defining a Clear Product

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Ask Christina First

Business


In this episode of Ask Christina 1st, defining a clear product is the goal. How do your clients understand the process of your product? Christina asks us to take out a piece of paper and a pencil so that, with clarity, we can begin to define the steps we use to get our clients to understand what they are getting. Despite the many differences that are associated with having different clients, there should be deep clarity into knowing what you offer and what they are getting. Your product is the overall service your clients are expecting from you. This can include your natural talents and gifts, the way you deliver your product the comfortability attached to your product and many other things. Once your clients have a clear understanding of your product then you can begin to charge them what you deserve to be paid. Some clients may require less and therefore you adjust your pricing accordingly. The fundamental take away from this show is to be able to be at peace knowing you and your client are fully aware of what you are giving and what they are getting. In this episode you will learn: 1. How to clearly define your product.2. Create a well written description that will help your customers fully understand your product. 3. How defining your product aids in marketing and sales. Defining your product will bring you and your business much needed clarity. This will allow you and your clients the ability to communicate and progress so that you both feel secure and in alignment.