In order to adapt our marketing strategies and messaging faster and more cleanly, the foundation of our world view needs to be solid.  Marketing that's rooted in our strengths will deliver messages that will resonate for the long-term. Join Samantha and her guest Tamsen Webster, Founder and Chief Message Strategist at Find the Red Thread, as they discuss the importance of defining your red thread and how it will allow you to put anything new thrown at your business and put it in context of your strengths.

Unleash Possible

Marketing From a Point of Strength w/Tamsen Webster

The key to successful content creation is knowing your audience extremely well. Creating durable content is not about what you want to say, but about what your customers need. Join Samantha and her guest Shondell Varcianna, Content Strategist, as they discuss the importance of having a clear definition of your target audience, developing content that resonates with that base and continually measuring the effectiveness of your message.

Creating Durable Content w/Shondell Varcianna

Join Samantha and her guest Mark Schaefer, author of his latest book Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds, as they discuss new ideas to help us build the momentum needed to rise above competitive obstacles in business, in our careers and in our lives.

Cumulative Advantage w/Mark Schaefer

The pandemic has dramatically changed the way sales organizations operate and function in the marketplace. Traditionally thought of as an in-person, hand-to-hand sport, sales has now shifted to a virtual playing field. Listen in with Samantha and her guest Jason Rushforth, SVP Americas for SugarCRM, as they discuss the shift in sales strategies caused by the pandemic, how to motivate your team virtually and how to be as flexible as possible with prospects and customers.

Sales in a No-Contact World w/Jason Rushforth

While companies focus on many different employee issues, such as diversity, inclusion and equality, one area that needs more attention, especially during these trying times of a pandemic, is the mental health of its employees. Listen in with Samantha and her guest Lisa McLaughlin, who shares her personal experience with depression and bipolar disorder and how companies can build an environment that is more conscious and empathetic to the mental health of its employees.

Addressing Mental Health in the Workplace w/Lisa McLaughlin

Is your idea worthy of a book? Listen in with Samantha and her guest  Anne Janzer, author of her latest book, Get the Word Out: Write a Book That Makes a Difference, as they discuss the art of book writing, how to crystallize your ideas, define the audience you want to serve with your message, and how to build confidence in your expertise and authority of the subject matter.

Get the Word Out: Write a Book That Makes a Difference w/Anne Janzer

Exciting new research by Mathew Sweezey, Director of Market Strategy at Salesforce, explores the important question of what has changed in customer experience due to the global pandemic. Listen in as Mathew shares his insights on how purchasing processes have shifted, causing marketers to shift GTM strategies from a broad focus to a much more narrow and deep mapping of our buyers' journey, and to clearly understand that customer experience is the method, and the outcome is the goal.

Customer Outcomes Matter More than Experiences w/Mathew Sweezey

The pandemic has caused numerous changes within our organizations, as well as significant shifts in the stakeholders we serve. Changes in roles & responsibilities at the customer organizations we serve requires us to reevaluate our relationships and sometimes bring them back to the onboarding stage of their journey. Join Samantha and her guest Rachel Krug, VP of Growth Operations at Business.com, as they discuss how the global pandemic has shifted business operations internally within our organizations and the importance of reevaluating customer relationships.

Stakeholder Shifts w/Rachel Krug

Businesses large and small have had to change and adapt their business models due to Covid.  You may have found yourself with an all-remote workplace, experienced shifts in consumer expectations, or needed to market products online for the first time. Marketers have had to reprioritize in order to survive. Join Samantha and her guest Rebecca Grimes, CMO at Ruby.com, as they discuss how a global pandemic has affected not only businesses, but the customers they serve and the importance of building empathy into decision-making.

Adapting to New Business Context w/Rebecca Grimes

Amidst COVID, the holidays present a challenge as we communicate and celebrate our customers and employees. Creating meaningful experiences that are authentic and relatable can foster genuine connections within the communities we serve. Join Samantha and her guest MK Getler, Head of Marketing at Alyce, as they discuss how the context of community has shifted over the last several months and how to take advantage of opportunities to build connections that are personal and relatable.

Curating Connections w/MK Getler

The events industry was crippled by COVID-19.  Fast forward six months, and we see companies getting back to work and finding new ways to engage audiences in live events that mimic face-to-face experiences. Join Samantha and her guest Jon Ellms, EVP at Access TCA, as they discuss how companies are reimagining events, adding experiential components to entice and engage participants, and ultimately creating an event that will become an ongoing community experience.

Live is the New In-Person w/Jon Ellms

Really great marketing ideas bloom from ad-hoc, in-person work environments we enjoyed before the pandemic.  How do marketers continue to foster vibrant, spontaneous content creation remotely, while being sensitive to what's happening around the world? Join Samantha and her guest Xenia Muntean, CEO & Co-Founder at Planable, as they discuss the challenges content marketers face working remotely and the importance of over-collaborating when developing content in the throws of a pandemic.

Remote Content Collaboration w/Xenia Muntean

Marketers are storytellers.  Successful messaging can be measured by how well the message aligns with the organization's core values and how well stakeholders can take those messages and make them their own. Join Samantha and her guest Matthew Woodget, Founder & CEO at Go Narrative, as they discuss the importance storytelling plays in creating messaging success and practical storytelling techniques to apply to your brand, its value proposition and positioning.

Marketing & Metaphors w/Matthew Woodget

Change introduces uncertainty. Now add in a global crisis to a corporate acquisition and you have uncertainty of seismic proportions. Join Samantha and her guest Daniel Incandela, CMO at Conga, as they recap Conga's acquisition journey occurring right in the middle of a worldwide pandemic, and how they navigated these times of uncertainty with empathy and transparency for both their employees and customers.

Merging Teams during COVID-19 w/Daniel Incandela

There are many different types of intent data that provide insights into our customers’ buying journey. Join Samantha and her guest David Crane, VP of Product Marketing at Intentsify.io, as they discuss the importance of intent data and how it can be used to find efficiencies within our sales organizations. 

Drive Efficiencies with Intent Data w/David Crane

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations. Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.