Business
Welcome to the Profitable Property Management Podcast! The Tribe Mastermind Podcast is for the brave hearted, wild-eyed, ambitious entrepreneur who demands more from work and life.We talk about Marketing Hack: Be Real on this episode. Jordan starts off by telling his epiphany on marketing. Companies who do this well use their ‘why’ for their marketing message. They use marketing as a communication strategy to talk about what they and their audience are mutually passionate about.Today we get the 411 on marketing your message, authenticity, and how you can shift your marketing to come from a place of service to get your message across to your tribe. Managing your time to have your priorities straight in your business. Leading and doing the work that no one else wants to do.In This Episode:[01:53] Jordan’s epiphany: the best most effective companies which are doing marketing well are very clear on their “why”.[02:25] First and foremost, it’s all about the ‘why’.[02:47] Jordan talks about how you lose your message when you don’t come from an authentic place of service.[04:04] Steve suggests using your ‘why’ to have an authentic conversation with the customer.[05:30] Wouldn't you want to spend more time being clear about your impact in someone’s life?[07:03] Jordan asks what is the bigger idea you are willing to facilitate and get others to participate in? [09:05] Jordan’s life message: owning the outcome.[10:59] Our biggest change: going full-out transparency.[13:06] Steve says how you’re going to make money is not the most important aspect.[14:22] Jordan tells us at the core, it’s about persuasion and about belief.[17:47] What were focused on at Good Life: content around who we are and building our personalities around our marketing message.[18:35] The new ideas Jordan is seeing come up in his calls.[21:42] Steve tells us how you can be a hero to your client and Jordan explains about the how.[25:03] Your vision and why having an inspiring vision for your company is important.[26:17] Find out what areas your team is not interested in doing and automate those jobs.Subscribe to Profitable Property Management Podcast Apple Android Spotify Stitcher RSS Links and Resources:Tribe Mastermind