Business
Today's episode is dedicated to uncovering the truth about successful marketing. What are most organizations getting wrong? What's the three step method to marketing success? What five people are we always marketing to? International keynote speaker Dawnna St. Louis and I discuss all of this and more. Being in the presence of Dawnna's energetic and bigger-than-life personality, you’d never guess that she pulled herself from the depths of depression, crawled out of homelessness, and built a $250M business intelligence company. Besides being a business owner and author, Dawnna has solidified herself as a conference headlining keynote speaker whose name is pretty much synonymous with audacity. SHOW NOTES * How Dawnna is different * Why Knowing Your Why is so important * Dawnna's journey from homelessness to business success * Why expertise isn't enough * What are we getting wrong about marketing? * The difference between marketing and advertising * The two factors driving your market's desires * The three-column formula for marketing success * Why you should kill your ambassador * The danger of copying someone else's marketing * The five different people we market to You can learn more about Dawnna at www.dawnna.com You can learn about the St. Louis Marketing Method at www.dawnna.com/marketing You can learn more about Brian at www.brianrollo.com. Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact