Marshall Wilkinson - "How to Dominate Sales, Negotiations and Closing"

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RUN GPG Podcast

Business


Following in his father’s footsteps, Marshall Wilkinson has been a part of the high stakes world of real estate construction and development in one of the toughest markets in the world his whole life.    He is known for his skills in sales, negotiation, and closing.    Marshall, who made a name for himself in construction and development in New York City, has completed more than $2 billion worth of contracts with Hazen and Sawyer. He took his company to a 9-figure valuation. He is currently the vice president of Nautilus Consulting and chief operating officer of Eldor Contracting and Eldor Electric.    He wears many hats: contractor, investor, real estate developer, construction consultant, crypto enthusiast, as well as sales and negotiation coach.    Marshall is also the co-host of Risk On, a daily live show about investing and the markets. Listeners can tune in daily at 4:05 p.m. EST on the Cheddar Network, YouTube, or iHeartRadio.   This Harvard University graduate has been featured on Yahoo! Finance and Business Insider, among others.   Marshall’s success may be prolific, but his advice to people who want to succeed in business is quite simple. There are two things a sales professional should not do: disrespect other people and lie.    “When you disrespect a guy and he catches you lying to him, it’s over for you,” Marshall said when he dropped by the RUNGPG Podcast recently to share his expertise in the art of closing deals and so much more.    His success in business--various fields of business at that--never involved disrespecting people and lying. Instead, it’s about figuring out the best path to a successful negotiation.    “I’ve codified it. I’ve broken down the process, sequence of operations in an effort to replicate negotiations so I can have the success that is required in our business. I forced myself to figure out what is the best path, sequence of strategies to tie together in order to have successful negotiations,” Marshall also said.    “If I do one good deal, it’s not enough. Every deal I do has got to be good.”     Here are some of the other topics we covered: Who is Marshall Wilkinson? The art of sales and closing deals. The phone is the great equalizer because you can be someone that you can’t be at that time.  The importance of knowing who you are and how to carry yourself.  Two things sales professionals should not do: disrespect people and lie.  Why Marshall is known as the sensei of negotiation.  What is the “concept of the ice cream man?” Logic should rule the day, not emotions.  Things to say when closing a deal.  How Marshall dominated the New York City construction scene.  Who is Marshall’s mentor? Mentorship is important because everything is derived from something that came before us. The real estate market in 2021. Ownership of assets is the best investment you can make.  Everything is inflating.  Bitcoin is freedom.  What Marshall does for fun: work! Marshall says he can’t live without his iPhone.  The three people Marshall wants to have dinner with. A year from now, Marshall hopes to celebrate buying a billion dollars worth of real estate.  Opportunity should be available to everybody.    Looks like Marshall is not stopping at dominating the construction scene, he wants to do the same in the real estate industry as well.      Contact Marshall Wilkinson Website - https://www.marshallwilkinson.com/ Instagram - https://www.instagram.com/realmarshallwilkinson/ YouTube - https://www.youtube.com/channel/UCF-gNIHgBVkLzTfYwRNjYHQ TikTok - https://www.tiktok.com/@realmarshallwilkinson?lang=en LinkedIn - https://www.linkedin.com/in/marshallwilkinson Subscribe To The RUNGPG Podcast Thanks for tuning in to this week’s episode of the RUN GPG Podcast! Please leave us a review on iTunes. This will help us continue delivering fire content for you and our listeners each week!